We chose Feria because we like the sound.

And we like the way it looks written down.

Especially in lower case. feria.

But it reminds us too about the things that makes us tick.

That the things we do away from work inspire and nurture our creativity just as much as our professional experiences – the places we see, the people we spend time with, the bike rides we make. All of this is essential. 

Feria is the Latin word for "free day" and in ancient times, was a day on which the people, especially the slaves, were not obliged to work, and on which there were no court sessions. Gradually, these days became used for mercantile enterprises and market gatherings.

The word is used today in Latin countries to describe the “fair” – the market, the circus or the festival – those events that transform urban space for one day, for one night, for ever; something out of the ordinary, bringing people together, raising spirits and leaving a memorable impression.

We hope we do the same.